Digital Marketing Professional – Online Training + Certification

This certification is appropriate for anyone who is interested in becoming a Digital Marketing Professional.

There is no formal prerequisite for this certification.

• Participants will be able to define all marketing activities that use electronic devices connected to the internet to engage with customers (e.g., computers, tablets, smartphones).
• Certified Digital Marketing Professionals are facilitators who ensure that well-planned digital marketing strategies are in place to satisfy the targets set by the Marketing Strategy.
• Certified Digital Marketing Professional is a prerequisite course to taking the next level of certification: Digital Marketing Specialist

Takeaways

• High quality online videos
• Classroom study materials
• Mobile Apps
• Engaging case studies
• Full-length simulated exam
• Chapter tests
• Study guides and podcasts
• Certified Digital Marketing Professional e-certification

Exam

An online proctored exam will be conducted at the end of the course. The exam format is as follows:

• Multiple Choice
• 100 questions for the exam
• One mark awarded for every right answer
• No negative marks for wrong answers
• 120 minutes duration

Introduction

• A Brief History of Digital Marketing
• Corporate Strategy Overview
• Aspects of Sales and Marketing
• Levels of Sales and Marketing Strategy
• Marketing Strategy Overview
• Digital Marketing Overview

Understand and Evaluate Digital Marketing (DM) Channels

• Understand Available DM Channels
• Evaluate DM Channels

Plan and Develop DM Channels

• Plan and Develop Website Channel
• Plan and Develop Mobile Channel
• Plan and Develop Social Media Channel

Optimize Website

• Optimize Website for Reach
• Optimize Website for Relationship
• Optimize Website for Reputation

Optimize Mobile/Tablet/Devices

• Optimize Mobile Site and App for Reach
• Optimize Mobile Site and App for Relationship
• Optimize Mobile Site and App for Reputation

Optimize Social Media

• Optimize Social Media for Reach
• Optimize Social Media for Relationship
• Optimize Social Media for Reputation

Other Important Elements of DM Channels

• E-mail Marketing
• Web Analytics
• Search Marketing
• Popular Social Media Platforms
• Affiliate Marketing
• Search Engine Optimization

The theory sections mentioned here will be aided by case studies, exercises and simulations for practical/experiential learning