Description
Audience Profile
This certification is appropriate for anyone who is interested in becoming a Digital Marketing Professional.
Prerequisites
There is no formal prerequisite for this certification.
Course Learning Objectives
- Participants will be able to define all marketing activities that use electronic devices connected to the internet to engage with customers (e.g., computers, tablets, smartphones).
- Certified Digital Marketing Professionals are facilitators who ensure that well-planned digital marketing strategies are in place to satisfy the targets set by the Marketing Strategy.
- Certified Digital Marketing Professional is a prerequisite course to taking the next level of certification: Digital Marketing Specialist
Exam & Certification
Takeaways
- High quality online videos
- Classroom study materials
- Mobile Apps
- Engaging case studies
- Full-length simulated exam
- Chapter tests
- Study guides and podcasts
- Certified Digital Marketing Professional e-certification
Exam
An online proctored exam will be conducted at the end of the course. The exam format is as follows:
- Multiple Choice
- 100 questions for the exam
- One mark awarded for every right answer
- No negative marks for wrong answers
- 120 minutes duration
Course Outline
Introduction
- A Brief History of Digital Marketing
- Corporate Strategy Overview
- Aspects of Sales and Marketing
- Levels of Sales and Marketing Strategy
- Marketing Strategy Overview
- Digital Marketing Overview
Understand and Evaluate Digital Marketing (DM) Channels
- Understand Available DM Channels
- Evaluate DM Channels
Plan and Develop DM Channels
- Plan and Develop Website Channel
- Plan and Develop Mobile Channel
- Plan and Develop Social Media Channel
Optimize Website
- Optimize Website for Reach
- Optimize Website for Relationship
- Optimize Website for Reputation
Optimize Mobile/Tablet/Devices
- Optimize Mobile Site and App for Reach
- Optimize Mobile Site and App for Relationship
- Optimize Mobile Site and App for Reputation
Optimize Social Media
- Optimize Social Media for Reach
- Optimize Social Media for Relationship
- Optimize Social Media for Reputation
Other Important Elements of DM Channels
- E-mail Marketing
- Web Analytics
- Search Marketing
- Popular Social Media Platforms
- Affiliate Marketing
- Search Engine Optimization
The theory sections mentioned here will be aided by case studies, exercises and simulations for practical/experiential learning
Course Type | : | Online |
Course Duration | : | 180 days access to online training programme |
Certificates | : | Proctored online exam + e-Certificate |
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